Opinion: A New Way to Inspire People to Get a COVID Vaccine

A New Way to Inspire People to Get a COVID Vaccine Research on what makes people willing to donate organs shows how to motivate many of the unvaccinated this fall Benjamin Rosenberg,Jason Siegel,Katelyn Jetelina Scientific American

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All of us—friends, family, neighbors, schools, pharmacies, doctor offices, health departments—need to be laser-focused on reaching a group called “passive positives.” These people have gotten COVID shots in the past and generally approve of vaccination. But they are unlikely to expend energy to find out where they can get another shot and are likely ambivalent about receiving one. They may feel good about the protection it confers but not so good about the prospect of side effects (yet again). Many of them are actively trying not to think about viruses this fall.

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