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ANALYSIS: Why Vaccinated People Still Need to Wear a Mask

The new Covid-19 vaccines from Pfizer and Moderna seem to be remarkably good at preventing serious illness. But it’s unclear how well they will curb the spread of the coronavirus.

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PR Suggestions for urging employees to get vaccinations.

As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine.

On the surface, this communication challenge may seem insurmountable. Fake news, toxic social media misinformation and eroding trust in institutions like government and media appear to be a recipe for a communication disaster.

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